An Investigation into the Challenges - 275 Words

A Case Study Of Vodafone Group PLC. (Research Proposal Sample) Content: AN INVESTIGATION INTO THE CHALLENGES FACED BY MULTINATIONAL CORPORATIONS IN ADOPTING A GLOBAL BRANDING STRATEGY: A CASE STUDY OF VODAFONE GROUP PLC.Name: University: Course: Instructor: Date:AbstractGlobal branding strategy is a concept that many multinational corporations are seeking to adopt. However, there are numerous challenges that the managers of such companies have to face while implementing such strategies. This study will aim at finding out the challenges that such multinational face and how they could address such issues. The case study of Vodafone is used so as to develop a more comprehensive and practical approach. This approach will help in providing recommendations that could be used by the management of Vodafone and other companies to address such concerns.Table of Contents TOC \o "1-3" \h \z \u Abstract PAGEREF _Toc335415338 \h 2Introduction PAGEREF _Toc335415339 \h 3Research questions PAGEREF _Toc335415340 \h 4Literature review PAGEREF _Toc335415341 \h 4Purpose of the research PAGEREF _Toc335415342 \h 5Research methods PAGEREF _Toc335415343 \h 5Research Design PAGEREF _Toc335415344 \h 5Data Collection methods PAGEREF _Toc335415345 \h 6Suitability in addressing the research questions PAGEREF _Toc335415346 \h 6Strengths and limitations of the method and Design PAGEREF _Toc335415347 \h 6Analysis and interpretation of Data PAGEREF _Toc335415348 \h 6Ethical Issues PAGEREF _Toc335415349 \h 7Reflective Section PAGEREF _Toc335415350 \h 7Bibliography PAGEREF _Toc335415351 \h 8IntroductionThe main objective of this study will be to investigate the challenges faced by Multinational Corporations in adopting a global Branding strategy using the case study of Vodafone Group PLC. The study will investigate the advantages of global branding to organizations and establish how Vodafone can successfully adopt a global brand name. The study also will find out the challenges that Vodafone may undergo while advertising a global brand name in the mar ket.Research questions 1 Why has Vodafone sought to adopt a global branding strategy? 2 What are some of the challenges that Vodafone faces as it strives to adopt a global branding strategy? 3 What are some of the solutions that could be used in enabling a smooth transition into a global brand?Literature reviewIn the current business environment, global branding is a relatively new concept that multinational corporations are adopting (Cova, Pace, and Park, 2007, p. 319). A global brand has been defined as a brand name that is recognized internationally (McDonald, Chernatony, and Harris, 2001, p. 336; Pecotich and Steven Ward, 2007, p. 273). It is brand that is present in most parts of the world (Craig and Douglas, 1996, p. 72). Research indicates that global branding strategy involves the use of consistent appeal in all the markets CITATION Joss4 \p 50 \l 1033 (Rooney, 1995, p. 50). In the advent of globalization, the use of global branding strategy has become a necessity CITATION Die10 \p 502 \l 1033 (Ernst, 2010, p. 502). A German and English literature based study explores various benefits of global branding which include; increased identification, high levels of innovation and low advertising costs (Kelz and Bloch, 2009, p. 15). The major limitation of the study is that it does not offer practical examples using case studies. Also, study indicates that the nature in which a company engages in global branding determines its success (Wills, Samli, and Jacobs, 1999, p. 6). The advertising strategy adopted by a company to communicate its global brand must be effective for the desired outcomes to be obtained (Motameni and Shahrokhi, 1998, p. 280).Despite its massive benefits, there are various challenges which managers of multinationals face as they seek to develop a global branding strategy CITATION Mik05 \p 203 \l 1033 (Gabrielsson, 2005, p. 203). A U.K. based study observes problems such as strained relationships with advertising agents and market inst abilities as some of the major concerns CITATION Joh03 \p 9 \l 1033 (Quelch, 2003, p. 9). A critical evaluation of this study indicates that it does not offer a representation of the challenges that may be faced by multinationals in other geographic locations. Again, the concerns raised are few. Yet another study shows that communication through CSR is important in developing a comprehensive global branding strategy (Polonsky and Jevons, 2009, p. 331). Furthermore, a study among Finish firms indicates that the nature of the business determines the nature of branding strategy adopted. The study shows that Business-to-Business companies adopted different branding strategies with Business-to-consumer firms CITATION Mic073 \p 1091 \l 1033 (Beverland, 2007, p. 1091). A critical view of the study shows that it improves its reliability by focusing on Finish firms as the sample. However, its sample of 30 SMEs is not an adequate representative of large corporations which tend to need mor e global branding. However, a study using Marlboro as the case study explores how global branding can be achieved CITATION Hav05 \p 269 \l 1033 (Ling, 2005, p. 269). The only limitation of this study is that it only explains how and not why the global branding strategy was adopted. Again, the findings may not be applicable in other industries due to the uniqueness of the tobacco industry. In this study, the researcher will explain the concept of à ¢Ã¢â€š ¬Ã‹Å"whyà ¢Ã¢â€š ¬ Vodafone needs to embrace the global branding strategy. This is a more applicable concept in other firms since the benefits are related to firms in other industries.Based on the findings of different studies, the exploration of the global branding strategy in the case of Vodafone proves essential. Unlike previous studies, this research will explain the applicability of the global branding strategy in a major multinational corporation in the telecommunication industry. It will seek to identify some of the reas ons why the company should adopt a global branding strategy, the challenges that may be encountered by the management and a framework of possible solutions. The study explores the position of Vodafone which is relatively similar to other companies. With its declining profitability in some markets, Vodafone needs to re-invent itself through the global branding strategy. This study helps in providing recommendations on how this could be done. The findings of the study will be highly relevant to managers of other corporations seeking to adopt a similar strategy and the academic fraternity conducting research in related subject.Purpose of the researchIn this study, exploratory research will be used. This is a type of research that seeks to identify a problem that may be in a particular context and recommend a framework of solving it CITATION Geo05 \l 1033 (Dunbar, 2005). This research method helps in evaluating the context of one entity and developing a policy that can be used in resol ving the problems identified. In the case of this study, exploratory research is most suitable because it helps in identifying and explaining the problems that Vodafoneà ¢Ã¢â€š ¬s management may have to deal with while adopting the global branding strategy. Also explanatorily research is appropriate since there is no previous case study done on global branding strategy (Yin, 1984). An explanatory research will help in answering the research questions and help to identify the suitability of global branding strategy in Vodafone.By the end of the research, the study hopes to have achieved various goals which include identifying why companies such as Vodafone are advocating for the need to adopt a global branding strategy (Brand Finance, 2011). This will be achieved through the evaluation of the benefits that are associated with the strategy compared to the previous strategy that the company has been pursuing. Also, the researcher aims at identifying some of the challenges that Vodafon e may encounter while implementing the global branding strategy. Lastly, the researcher hopes to formulate a framework that could help Vodafone, and other multinational corporations encountering similar problems, in solving them.Research methodsResearch DesignThere are different approaches of research design that could be used in conducting research. A researcher may opt for either quantitative or qualitative research design approaches (Robins, Fraley, and Krueger, 2009). In most cases, the nature of the research question determines the approach that the researcher adopts in undertaking a study CITATION Ton96 \l 1033 (Greenfield, 1996). In the context of this study, the researcher will use qualitative research design approach. This is an approach that is used in developing ideas and concepts that can be used in the future formulation of hypothesis CITATION Ton96 \l 1033 (Greenfield, 1996).Qualitative research design is usually accompanied by other research tools such as case stud y analysis and interviews in developing a more comprehensive study CITATION RPa04 \l 1033 (Panneerselvam, 2004). In the context of this study, the researcher will use Vodafone as the case study so as to explain the problems that the company may encounter and recommend possible solutions. The design will be appropriate for the study in investigating the factors that may affect Vodafone while implementing the global branding strategy. Also, the case study approach is of great benefit in reinforcing the findings of the study since it may provide a framework of the development of a quantitative study in future (Pratt and Loizos, 1992).The use of the method will help in developing insights that add to the literature of global branding. This will help in improving the relevance of the study. The study will take an interpretive approach since the researcher will analyze and interpret data and provide findings in a report. The time frame of the research...

How to Cite Sources in an Essay Samples Tips

<h1>How to Cite Sources in an Essay Samples Tips </h1> <h2>The Hidden Gem of How to Cite Sources in an Essay Samples </h2> <p>Another basic point to know is you don't need to utilize quotes with the square statements. In the event that you have a unique thought and find that one of your sources communicates exactly the same or a comparative idea, you should in any case give the creator credit. If you had just forgotten about various words in mid-sentence, at that point you wouldn't require a period. Basic family utilizes expend a mess of plain water. </p> <p>A proposition is a noteworthy record submitted at the college level to make Masters or Ph.D. degree in the particular field. At the point when you experience an extensive piece of content or even an entire report that you might want to use to help your examination, you may likewise sum up the information. As you would know, to procure a paper, you need to consider numerous basic features. At the point when you compose your exploration paper dependent on the zone of your examination you need to stick to a specific arrangement. </p> <h2> How to Cite Sources in an Essay Samples - Is it a Scam?</h2> <p>A imperative paper is planned to be instructive, which means all cases should be upheld up by a sound proof rather than just expressed in light of the fact that it gets the writer's attention. In any event, when you have unique information on specific realities, you may need to discover a hotspot for them. The data is found in various sources, the information is introduced in a story of data much appreciate a staff report. It is present in spite of the fact that there are a few references utilized structure 7 years prior, yet dependable sources are utilized. </p> <p>Inside this circumstance you can approach SameDayEssay. In the two circumstances, you should deliver an in-content reference. Try not to follow this dreadful model. </p> <p>Your peruser will assess the gauge of your exploration halfway by the character of the sources you counsel. For example, with the very same subject, two papers can be totally extraordinary on the grounds that the understudies have entirely unexpected perspectives and don't grow unequivocally similar contentions. Basic paper may likewise open novel ways about how to move toward the point which may prompt more valuation for it. There gives off an impression of being a few inquiries from the creator in regards to the interest for extra investigation. </p> <p>Let's gander at what you should do. The following issue to talk about is the best approach to refer to in MLA position. You can striking the key headings and feature the subheadings to create your archive appear to be slick. </ p> <h2> Top Choices of How to Cite Sources in an Essay Samples</h2> <p>While looking through the sources and utilizing them, you must deliver a note and recollect which of the part of wordage sonnet you've utilized. Each resulting line should be indented underneath the absolute first line. Truth be told, before making a request it's conceivable to make sure about a value quote on your exposition. At the absolute first impression, it shows up not well as there's an excessive amount of room between the line. </p> <p>Keep at the top of the priority list, your major pugnacious focuses should be driving your paper. An away from of reality can harm your score a mess. Accentuate just two or three essential focuses with the goal that you can focus on it. Second, illustrating your places of contention ahead of time will assist with verifying that your convincing article will be organized sensibly around your thoughts. </p> <p>Withdrawing cash from an ATM has numerous advantages paying little mind to the forthcoming charges. Utilize the guide of genuine scholarly specialists and get the administration you have earned! To ensure that you will find a total response to each address, we have a help group that is constantly on the web. Each understudy requests help with schoolwork every once in a while. </p> <h2> Vital Pieces of How to Cite Sources in an Essay Samples</h2> <p>Be sure to CITE the sources whether you're summarizing or straightforwardly citing. You could likewise examine grant article models. You might be keen on secondary school paper models. You can likewise investigate contentious paper models. </p> <p>It isn't difficult to figure out how to refer to in MLA. You likewise need to search out the acknowledged MLA article structure to present a perfect paper. Basic article is a kind of scholarly composition. This article will give a conversation of the importance of APA style referencing inside mental writing yet in addition concerning consistency inside scholarly papers. </p>

Lies Youve Been Told About Essay Topics for High School Freshman

Lies You've Been Told About Essay Topics for High School Freshman Schools should eliminate class projects because they're useless. School tests aren't effective. Students will quickly realize that there's more work and that work is harder than they experienced in High School. They should be allowed to pray in school. Should you ever locate your work too overwhelming, teachers and tutors are offered for additional assistance. In any case, it's efficient and convenient. Create a homework schedule or keep a comprehensive calendar that will help you keep an eye on all commitments. After gathering evidence and choosing a central claim, students learn to plan their arguments and get started drafting. The Argument About Essay Topics for High School Freshman High school is also an excellent time to try out something new. It is preferable to grow up in a family with a great deal of brothers and sisters. The beginning of the high school experience is an exciting moment. You may be accustomed to letting your parents know and handle all the lengthy info, but try to remember that you're the key party accountable for your college experience now. Essay Topics for High School Freshman: the Ultimate Convenience! When it has to do with the middle school, the argumentative essay incorporates moderate topics. Argumentative essay topics are so important since they are debatableand it's critical to at all times be critically contemplating the world around us. Nobody really wishes to compose an essay. To come across argumentative essay topics easy on various platforms, you will need to comprehend about the argumentative essay. Essay Topics for High School Freshman - What Is It? To choose which subject you're likely to discuss, it's essential to see the complete collection of good persuasive speech topics from the special area of study. As an example, let's say you select the very first topic from our list. Our group of competent experts will supply you with d etails answers. If you discover how to find great grades at this time, you are going to be on the appropriate track for the remainder of high school. Things You Should Know About Essay Topics for High School Freshman School counselors or therapists can be rather helpful if you would like to speak with someone beyond your pals and family members. Folks are the genuine source of climate change. An autistic child is going to have designated routine and execute odd behaviors that'll be repeated frequently. You can always visit a business which specializes in Occupational Therapy. When it has to do with writing an argumentative essay, the most crucial matter to do is to select a topic and an argument that you may really get behind. Don't neglect to bring a strong hook at the beginning (introduction paragraph) and wind up with an impressive conclusion to earn the reader want to talk about the interesting persuasive essay topics of your selection. Another good idea is to receive some absolutely free essay examples of different kinds and on various subjects to find a general idea of the way in which a thriving debatable paper looks. Imagine that you're a Big Brother and you have to record a hate speech. What You Should Do About Essay Topics for High School Freshman Beginning in the Next 3 Minutes Actually, online theses are one of the most important methods for acquiring quality theses. Ordering academic papers it is now the easiest, safest, fastest, and smartest way of managing your college tasks and getting excellent grades. It isn't possible to create a true friend online. Shopping online isn't secure or secure. The Essay Topics for High School Freshman Cover Up Facts, in the long run, will always win out against how folks are feeling at a specific moment. You are able to describe the position that it is a fun and intriguing way to eat Chinese food. Get accustomed to seeing her or his face since you'll meet often throughout your years in school . For instance, there isn't any way it is possible to argue on this issue of whether humans walk on two legs because it is a known fact with no attached debate. Our diligent group of experts will supply you with excellent Shakespeare essays that'll be in accord to your unique specifications. Also, an entire revision is essential at the close of the endeavor. If you need assistance writing an essay, our dedicated team is prepared to supply you help to turn into a prosperous student without difficulty! The Downside Risk of Essay Topics for High School Freshman Tell the way that it's great for the surroundings. When you choose a topic, you should reply to the query and after that substantiate your response with three or more motivations as to why you think like that. So make sure you select a subject, which has values in it. The Essay Topics for High School Freshman Trap School should occur in the evenings. Teens should be asked to take parenting classes. Life is much better than it was 50 decades ago. Children should be asked to read more. The university's degrees are recognized all around the world, students get hundred percent placement any place in the world. Your advisor will allow you to navigate through each year of college and counsel you on the best classes to take to receive your degree. College may seem far off, but you'll need to prepare. All students wish to be the first in the class and receive the best grades to earn everyone proud, but it doesn't always prove to work as great as you imagine. Persuasive essays are a fantastic approach to encourage the reader to check at a particular topic in a different light. Teens need to be able to pick their bedtime. The teachers don't always assign the specific topic.

Scare Tactics Aids Epidemic Essay - 913 Words

Scare Tactics: AIDS Epidemic In 1991, Elizabeth Taylor said â€Å"It’s bad enough that people are dying of AIDS, but no one should die of ignorance.† Why was ignorance such an issue when a deadly disease was claiming lives daily? The definition of ignorance is a lack of knowledge or information. The AIDS epidemic that hit the United States over thirty years ago, sent fear across the country. With so much fear, why wasn’t there more information available? Why were people dying of â€Å"ignorance†? The first known case in the United States was in 1981. A majority of the cases were found in San Francisco and New York, primarily in the gay community. The cases were usually related to death by pneumonia or a rare form of skin cancer, called Kaposi’s sarcoma. Within a year, there were two hundred and seventy cases of the illness, more than one hundred men died. By the time people were being diagnosed, it was too late. Ad campaigns were aimed at the gay community. Their purpose was to promote safe sex and inform people of the dangers of AIDS. In 1986, the Health Education Resource Organization released an ad posted that featured two young men with the words, â€Å"‘You won’t believe what we like to wear in bed.’ Use condoms. There’s living proof they stop AIDS.† As time went on and more cases came, it was realized that this disease was not targeting on group. It did not discriminate, everyone was at risk. Ad campaigns were trying to inform the public about the illness and whatShow MoreRelatedMary Fisher: the Struggle to Inform1223 Words   |  5 PagesTechnical Institute (Online Division) â€Å"A life lived in fear, Is a life half lived.† (Slaughter, 2010) AIDS is a worldwide epidemic that has affected and is affecting millions of people. Even though it was not discovered until 1982 many stereotypes have come along with it. Mary Fisher is an AIDS community member and is not afraid to stand up and say so. 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750 Word Essay free essay sample

George Strait was born on May 18, 1952 in Poteet, Texas. George’s father, John Strait, was a junior high school math teacher and his mother was a homemaker. George was in fourth grade when his mother and father divorced. George grew up with only his brother and their father taking care of them. After high school, George eloped to Mexico with his high school sweetheart. When they got back, their families made them have a small ceremony for family and friends to make it really official. George enlisted and began serving in the army in 1971. While in the military he was stationed in Hawaii for three years. Norma moved to Hawaii to be with George. In 1972 George and Norma had their first child, Jenifer who died in a car accident at the age of 13. George taught himself how to play the guitar while in the army, playing country music from hit artists like Merle Haggard, George Jones, Hank Williams, and Bob Wills and His Texas Playboys. We will write a custom essay sample on 750 Word Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He started a band that only lasted two months. George found out that the commanding officer was auditioning groups to entertain the base. George was hired and didn’t have to wear a uniform and got to wear western style clothing. After being honorably discharged from the army in 1975, Strait went back to college and got a degree in agriculture. During and after college George played in a band for different bars and honkytonks. This band was known as The Ace in the Hole. George joined this band after seeing their advertisement at college. One of the band member’s grandfather was Pappy Daily who was the manager of George Jones. George began playing for more and more bars and honkytonks. This started his singing career. Don Daily encouraged George and the band to come and record a demo to distribute to record companies. George played at The Prairie Rose (whose owner was Erv Woolsey until he sold it). Erv went back to Nashville and got a job as the promotions head at MCA Records. George went to Nashville and played some songs for promos, but nothing seemed to click. He kept going back and forth from Texas to Nashville with nothing to show for it for the next four years. In 1979 he almost gave up on his dream of becoming a country music singer and signed up for a job working for an outfit in Uvalde, Texas that designed cattle pens. Norma didn’t like George moping around, so she told him to give it another try. He decided to give it one more year. In 1980 George went and talked to Erv Woolsey, and they formed a plan that George would come and record three songs. With the three songs they started shopping for a record deal. Finally, he hit it with MCA Records. When George finally started his career he was considered the hat act, so in the 1990’s every guy in country music tried the cowboy hat. In early country music, cowboy hats weren’t in high fashion, but with George Strait it became a signature style in country music and that led to George being known as the original hat act. In 1981 he released his first single, â€Å"Unwound. † That same year George and Norma had another child: George Harvey Strait, Jr. (Bubba). George then followed â€Å"Unwound† up with number one hits like â€Å"Fool Hearted Memory† and â€Å"Ocean Front Property† time and time again. In 1984, George was announced Top Male Vocalist for Academy of Country Music. In 1985, George was announced Male Vocalist of The Year and had the Album of The Year for the Country Music Association (CMA) and Academy of Country Music (ACM). In 1986 he won Male Vocalist of The Year again for the CMA’s. In 1986 and 1987 he was Top Country Artists for Billboards. In 1988 George won Top Male Vocalist again for the ACM’s. George continued to win these awards year after year until 1990. In 1990 George became Entertainer of the Year, the award he wanted most. He won the award again in 2000. In 1992 George starred in the movie Pure Country. In the opening song to the movie, â€Å"Heartland,† his son, Bubba, sings the beginning of the song and the vocals fades into George Sr. singing the rest of the song. Even though the movie wasn’t as big as his music, the soundtrack to the movie was considered his best album ever. He still continues to produce number one hits and records. In 2006, he was inducted into the Country Music Hall of Fame. George was announced as Artist of the Decade in 2009. George has had the best track record for country music in history. On February 2, 2012 George became a grandfather with his grandson becoming George Harvey Strait, III. George will be ending his touring career after his The Cowboy Rides Away Tour in 2014, but will still be making and recording country music. George Strait has 59 number one hit records and is known as a living legend and the â€Å"King of Country Music. † I choose to do this paper for the final because I thought it was stronger than my 1500 word paper. This paper to me had more meaning and I was interested in it more than the other one. With this paper I have been given the opportunity to send it to George Strait, himself, to have it signed. I think this paper is going to help me out for a contest to win tickets to one of his shows. This paper has more meaning for me since I am such a big fan.